Sunday, November 11, 2012

Intertextuality

It is theorised by Andrew Goodwin that there is a great deal of intertextual references in music videos. This is when there is a scene from a music video has been manipulated to look almost identical to that of a popular film. This can be done briefly in the video like in the "HYSTERIA" music video:


The scene where the protagonist trashes the hotel room references the scene from the Pink Floyd film "The Wall", based on their album. As we can see, it is very similar:


This is interesting because this film isn't the most popular. The reason they chose to reference this film is probably because both Muse and Pink Floyd are a part of the Progressive Rock genre. So, die-hard fans of progressive rock will be able to understand the reference - this is who the "HYSTERIA" music video is trying to appeal to.

Other videos use the exact same scenes from certain films, but do not use the reference through the entire video. Some start with the reference and carry on with something completely different. Some may continue to jump back and forth from the reference to something else. A good example of this is Geri Halliwell's cover of "It's Raining Men":


The introduction references the iconic scene from the film "Flashdance":


Halliwell's video copies the entire audition scene with the same dance moves, most of the same clothing, the same initially disapproving judges (who change their minds after a while) and the same turntable. Since most of Halliwell's audience is likely to be women, the makers of the video clearly wanted to use something that they may recognise - since "Flashdance" is mostly aimed towards women.

There are also music videos that have one large intertextual reference which carries on through the entire thing. The best example I have found of this is the music video for "THE KILL (BURY ME)" by 30 Seconds To Mars:


This video is obviously a reference to the 1980 horror film The Shining. It copies the plotline, the style of editing, the transitions, the different characters and how they act, and the enigmatic ghostly doubles. Since this video copies, to a large extent, the entire film I will pick out one specific example of intertextuality:


Although the 30 Seconds To Mars video uses a shower and she has a towel around her, both scenes are very similar. I think this is because 30 Seconds To Mars has quite a dark style and in this video they wanted it to be scary as well as dark. People who enjoy this dark style are also likely to enjoy scary movies. The movie which is often rated the best scary movie of all time is The Shining.


In my own music video, I plan to use some intertextual references. This shouldn't be very difficult because - since my video will be about schizophrenia - there are many films about mental illness and psychotics. However, I don't want to place my protagonist in a villainous, negative light like in The Shining. I would want him to be more like Donnie in Donnie Darko who actually suffers from schizophrenia. I thought about using a rabbit mask to convey the idea that he is seeing things that aren't there. In Donnie Darko, the bunny rabbit helps Donnie. But in my video, I would want him to be the antagonist of the piece - a kind of personified schizophrenia.


I think I would want it to be more human though and rabbit suits like that are quite expensive. So I thought about using a venetian-style mask. I haven't thought about the rest of the costume yet, but I'm sure something will come. 

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